Before starting my presentation, let me briefly explain about my assignment at Corporate AD, Sony Corporation.
The role of our small group of people is the corporate function of advertising.
One of our mission is Sony Brand Communication Strategy. It is to develop effective corporate advertising strategies and communication plans that enhance Sony brand to continue shining in the coming network centric era.
Second mission is Area Marketing Management Support.
- We help them to elevate Sony’s advertising quality in different markets by unifying the direction and message, while leveraging their local initiative in execution.
- We help them realize the most effective and efficient adverting structure in each region which enables Sony advertising to continue supporting business and enhancing brand.